Winning Strategies For Small Business
Internet Marketing Success!
Small business internet marketing isn't just advertising anymore. It used
to consist of purchasing ads in various places, and then purchasing
specific types of ads, when the internet exploded. Now the difference
between advertising and marketing has become very clear.
Advertising is something you do that's very passive. Yes, you'll use
specific language in any advertising space you purchase to try to entice
people to click and buy, but once you've put the ad in place, it's there
and it's not going to change. Even pay-per-click advertising falls into
this more passive category.
But with many of the techniques of small business internet marketing,
the things you do are far from passive. If you search engine optimize
your website, that might seem passive because once you do it, it's done. But that's
not true. As you add new pages to your website, you do more tweaking
and changing. You'll use new keywords and different keywords in
different areas.
Sure, if you use banner ads you'll change them from time to time, but
it's still much more static that almost any other type of marketing you
can do. And unless you have a huge advertising budget, those static ads
like banners and pay-per-clicks probably aren't going to garner you many
sales. Most of the reason is 99% of them are set up wrong, and that's for
another whole article!
Anyway, let's stay on point........#emailmarketingforsmallbusiness
It's the dynamic methods of small business internet marketing that are
going to bring people to your website and keep them coming back. And
when they keep coming back, they're once again waiting to be educated,
with the things you offer. Some statistics show,it can take a person 6 or 7
times seeing an offer before they're inclined to buy, so the more you get
them to visit your website, seeing your products and services, the more
likely it is you'll succeed at gaining a paying customer. I would prefer to
say that if it takes someone 6 or 7 times before they are convinced to
purchase your offer or product, you probably need to work on your
overall conversion technique, but again, another post, for another time.
Look at all of this great upcoming information you are going to get by
following this blog! I'm injecting a little humor here, but there is a lot
of truth in humor, and this is a blog for local/small businesses. I absolutely
know how to get you to succeed, since I ran a small business for over
24 plus years. So, hopefully you will find this very helpful. It is a dog eat
dog world out there, and you need every single edge you can get. That's
why I'm here, to help you get those edges, grow and outperform your
competition. So let's get on with it, shall we?#localadvertisingtips
The most efficient, active method of small business internet marketing
that's guaranteed to let you make frequent contact with your target
market is an opt-in mailing list. You can offer some information, a
discount, or an ongoing event like a 5-day course that is packed with
value in the eyes of your prospective customer. You must understand, it
should be something relevant to your particular business. You must
entice your visitor to stay on your site and, create an irresistible offer
so they want you to have their contact information.
This is a huge piece of the puzzle. Once they've done that, you have
succeeded, at least on the first level, which is you have their permission
to send out ongoing communications pertaining to your business. This
now gives the small business a huge opportunity to begin to market to
new customers, with an almost zero acquisition cost! Sure, you had to
pay the overhead but as far as budgeting for advertising, it is a win
win for you.
This in my mind, when I am teaching new customers, which are
generally small businesses, is where you have the chance to level the
playing field with the "big boys" in your competitive marketplace! You
have positioned yourself to make the sale and grow your business. You
are at least in the game! Now its time to show your interested party,
why they should buy from you, and the benefits of doing business
with your company. I can't stress enough how important this
opportunity is.
In years past, before there was emails and internet marketing, it was
simple. The big guys would just outspend you and cut you off at the neck!
Now you have fighting chance. You had better recognize this, and
position yourself to out think your competitor's and find an angle that
unequivocally separates yourselves from your competition.
The enormous ground you gain is, you don't need a huge advertising
budget, and you aren't spending large amounts of capital to acquire
customers! This is why, one of the first things I ask a prospective client,
"do you have a growing email list?" If the answer is no, then that is the
very first thing to get in place. It is the single most valuable asset a
business has, on this tiny piece of real estate, called
"The Internet!"#lowbudgetadvertising
Remember, one of the biggest advantages a small/local business has over
larger businesses is the ability to act fast! Hopefully you aren't set up
with some hierarchy and red tape that larger corporations have. I mean,
I have witnessed it. I have sat in meetings at larger corporations where
they are in a board room arguing about what font should be used in the
body of an advertisement??? OK. Yes that might be aesthetically
appealing to a small percentage of some target market that someone
in management has identified, who is jockeying for their big career
promotion, fine. I say, that's all a bunch of shenanigan's! Land the
plane! Make the sale, use he font on your next campaign!!
Come on, really??
You should be careful about your approach now. You really won't want
to just start sending ads every day. Come up with something that the
people who found your website were obviously looking for. If your small
business, internet marketing plan makes it likely that people will come
across your website when looking for ways to keep aphids off of
houseplants, for instance, then offer a 3- 5- or 7- day email "course"
about how take care of African violets or how to keep houseplants
healthy in less than ideal conditions. Solve A PROBLEM!
Not THE problem though.#succeedinginbusiness
It's a sequence. If you have read anything about Long Form Sales Letters
or what makes up great ads, which you SHOULD, since if you know this
type of thing, you are thousands of miles ahead of many Small business
owner's! Do yourself a favor and read a few things about David Ogilvy
or even Billy Mays. Really pay attention to Direct Marketing and
Infomercials! You might snicker at this, but you won't when your email
sequence starts to not only pick up subscribers, but sales Too!!
Anyway........
Obviously the "aphid" topic above isn't going to drive billions of dollars
in sales, but that's not my point. The huge takeaway here is this. Give
them something of real value and you will see your efforts start to
really pay off. You need to focus on this first and the sales will start
to coming flying in.#claimingyouradvertisingspot
Winning strategies for small business internet marketing success
is about making sure you are positioning yourself correctly. It is about,
making sure your identity is clearly defined and that you are solving
problems or offering services people "feel" they can't or don't want
to live without!
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